The public in front of a Green Ad LED advertising truck on Place de l'Opéra
FAQ

Your questions,our answers.

Everything you need to know before hiring an LED advertising truck: lead times, routes, content, regulations, quotes and reporting.

The LED truck

What is an LED advertising truck?

A vehicle fitted with three high-definition LED screens, on both sides and at the rear, 20 m² in total. It shows your videos, visuals or a live feed, on the move or parked where permitted.

Are the screens visible in daylight?

Yes. The high-definition LED screens remain readable day and night.

Do you have an electric truck?

Yes. Green Ad launched Europe's first 100% electric LED advertising truck, available on request. For multi-truck set-ups, the fleet composition is stated in the proposal.

How many trucks can you deploy?

Up to 4 coordinated trucks, at one venue or across several districts, with identical or different content.

Organisation

How quickly can a campaign go live?

Proposal within 24 hours, go-live 3 days after your content is approved. If visuals need to be created, allow 7 to 14 days.

How long does a campaign last?

From one day to several weeks, depending on your objectives: one day for a launch, several days or weeks for an awareness campaign.

Can I choose the route?

Yes. We build the route with you, street by street, district by district and by time slot, according to your target. The truck can also park in front of a specific venue, where permitted.

Do you operate throughout France?

Yes: Paris, all of Île-de-France, major French cities and Europe. Travel costs are included in the proposal.

What are the rules for advertising trucks?

Vehicle advertising is regulated by the French Environmental Code (Article R581-48). For each campaign, we review the locations, times and necessary permits with you.

Content and interactivity

Which file formats do you accept?

MP4 (H.264) video, JPG or PNG images, live 4G or 5G feeds and dynamic QR codes. Our studio adapts your creative to the three screens.

Can you create our content?

Yes. Our studio adapts your files or creates your videos and visuals from scratch, and checks their readability before broadcast.

Can you show a live stream or a QR code?

Yes. An Instagram or TikTok live is shown in real time via 4G or 5G, and our dynamic QR codes can be changed in real time, with every scan counted.

Can the message be in another language?

Yes, your visual can be in any language; we check its readability before broadcast.

Quotes and reporting

How much does it cost to hire an LED advertising truck?

Each campaign is quoted individually, according to duration, dates, number of trucks, area and content. You receive a free, detailed proposal within 24 hours.

What reporting do I get after the campaign?

Throughout the day, photos and videos every hour with the truck's location. Then a final report within 24 to 48 hours: KPIs, impact, statistics, GPS log of the route, plus scan statistics if your campaign includes a QR code.

Do you offer white-label services for agencies?

Yes. The campaign is signed in your agency's name; the proposal, communications and deliverables carry your branding.

Do I need to be in Paris to run a campaign?

No. Everything is handled remotely, in French or English: brief, proposal, content, broadcast, photos and videos.

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